Tuesday, November 29, 2011

Baja Wines: Using a Unique Business Model to Bring Mexican Wines to US consumers



Anyone who has had the privilege of trying Mexican wines can tell you that they are fantastic. The Valle of Guadalupe, just outside of Ensenada in Baja California is home to some of Mexico’s premiere wineries. Every year in September, the Association of Viniculture organizes “Fiestas de la Vendemia”, a month long festival promoting wines from the region. Unfortunately, many of these boutique wineries do not receive the exposure or the distribution that they deserve. The problem has been getting these wines into the hands of consumers on the other side of the border without charging exorbitant import and distribution fees.


Interested ? The article continues here.

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